ºÚÁÏÍø

RiverBlog: The River Has a New Look — And It’s Everything 

Two graduates in blue caps and gowns raise their mortarboards in the air in front of The Hub building at ºÚÁÏÍø, which displays the motto "Step In, Move Forward."
Graduates celebrate their achievement outside The Hub at ºÚÁÏÍø.

ºÚÁÏÍø (The River) didn’t just get a makeover. It got a moment. 

The college launched one of the most exciting brand evolutions in its history last year— and if you haven’t noticed yet, you will. A bold new logo. A powerful mascot. A name that finally matches the energy of everything happening on campus. 

Welcome to The River. 

Wait — Is It Still Called ºÚÁÏÍø? 

Yes. ºÚÁÏÍø is still the full, official name — and proud of it. But the abbreviation “ºÚÁÏÍø”? That’s being retired. The college is moving forward as ºÚÁÏÍø, known colloquially as The River â€” a name rooted in the waterways, the community, and the culture of Florida’s Treasure Coast region. 

It feels right. Because it is. 

A Brand New Logo 

The new logo is clean, modern, and built to last. It centers on two unmistakable colors — River Blue and Peregrine Yellow. It looks sharp and consistent everywhere it appears, from campus signage to social media to your next t-shirt. 

ºÚÁÏÍø logo featuring a blue and gold eagle emblem above the college name in blue text.
The official logo of ºÚÁÏÍø.

This isn’t a refresh. It’s a full reimagination. 

Meet Perry. He’s Kind of a Big Deal. 

Separate from the logo — but just as important — is Perry, the Peregrine Falcon and official mascot of ºÚÁÏÍø. 

The ºÚÁÏÍø mascot, a large eagle character in a blue graduation gown and cap with a gold tassel, poses with arms outstretched on a stage. The ºÚÁÏÍø eagle logo appears in the bottom right corner.
Perry the Peregrine Falcon is the official mascot of ºÚÁÏÍø. 

Why a Peregrine Falcon? Because Perry doesn’t mess around. The Peregrine is the fastest animal on earth — fierce, focused, and built to rise above. Sound familiar? That’s the same spirit ºÚÁÏÍø brings to every student, every program, and every campus every single day. 

Perry isn’t just a mascot. He’s a promise. 

This Wasn’t Built Overnight 

The rebrand followed extensive community research — polling, focus groups, and a deep dive into how students, alumni, faculty, and Treasure Coast residents actually see the college. The result is a brand that doesn’t just look different. It feels like ºÚÁÏÍø. 

A white banner on a lamp post displays the ºÚÁÏÍø logo and name in blue and gold against a backdrop of green trees.
An ºÚÁÏÍø banner decorates campus.

As President Dr. Timothy Moore said when the brand launched, the college has always been a leader in education — now the world can see it. 

Same River. Bolder Identity. 

The mission hasn’t changed: deliver accessible, innovative, world-class education to the people of Florida’s Treasure Coast region. What changed is the outside finally catching up to the inside. 

ºÚÁÏÍø — The River — is ready for what’s next. 

Are you? 

Visit  to explore programs and apply today.